Running an ecommerce business comes with a number of challenges, but the most important relate to reaching customers, and convincing them to buy.

But let’s face it: most entrepreneurs don’t start out as professional marketers, and even fewer have the time necessary to master every new tool under the sun. Not to mention that getting started with marketing can feel a little overwhelming.

Even once you reach a receptive audience, making sure customers feel comfortable throughout the buying process can be tough. But providing easy-to-understand purchasing and checkout options are a huge help, and we have new features to help with that, too.