Have you ever looked longingly at your neighbor’s perfectly groomed lawn and wished that you could snap your fingers and see the same thing out your front window?

My name is Joe Winters and I lead Brilliance’s dedicated Support Team.  I love the idea of green grass, no weeds, and an abundance of healthy flowers in my yard.  The problem is, it requires a lot of mowing and pruning and weeding, and I don’t know much about maintaining a healthy yard.  More importantly, it just isn’t very high on my priority list.  That’s why I rely on professionals to do it for me.  

The same may be true for your eCommerce site. Just like landscaping, your eCommerce site needs regular maintenance. There are probably some things that need attention, but it never seems to make it to the top of your priority list. Or maybe you don’t know exactly what to do.

As the Support Team Project Manager, I get to work with clients across the country and in various industries.  One thing that they all have in common is that they recognize the need to keep their eCommerce site healthy and profitable, and they rely on us to help them do it.  

So what exactly do we do for them? Here are six of the most common ways that we help our Support Plan customers maintain and grow their eCommerce sites. 

Security

Understanding the ever-evolving security vulnerabilities for eCommerce sites is both challenging and time-consuming.  At Brilliance, we are plugged into the latest security news and proactively keep our clients’ websites maintained with the necessary patches and updates.  We make sure that our clients’ sites are TLS 1.2 compliant, SHA-256 compatible, and have the latest Akamai SureRoute connections, to name just a few. Is your site meeting current security requirements? Check out our eBook to learn more about the latest updates and what you need to do to keep your site compliant.

Performance

Fast-loading web pages are important for just about any business.  For businesses that rely on eCommerce, page load speeds can have a direct impact on revenue.  There are many things that can cause slow load times: code, scripts, images that are not optimized, increased traffic, expanded product offerings, or server hardware that isn’t keeping up with the demand.  Monitoring the speed and performance of your site over time is a critical maintenance task. We have the tools and expertise to identify and resolve issues that arise so that your website is operating at peak performance.

Marketing Initiatives

Brilliance’s core vision is to drive revenue for our clients through elegant online solutions and a key component for doing that is through targeted marketing initiatives.  Working with your Marketing Team, we can help you get the most out of your SEO, PPC, and marketing campaigns because we understand the marketing details as well as the technical details.  Testing out new marketing initiatives like sending email campaigns, implementing promotion modules on your site, or optimizing your checkout flow, helps to drive traffic and keeps your site fresh and new.

Monitoring

If your site goes down in the middle of the night, someone has to be ready to fix it.  For our monitoring clients, we often know when there is a problem – and have resolved it – before they are even aware that anything was wrong.  We also employ tools that monitor the health of the server and alert us to problems that we can resolve before the site goes down.  

Reporting

Most eCommerce software comes with a basic set of reports.  But sometimes they aren’t exactly what you want. If you find yourself taking those reports and exporting them to Excel for manipulation, you would benefit from our custom report building.  We understand the importance of having the right data at the right time.  After working with you to determine the details of the report, we will build it in to your eCommerce software so that you can run it whenever you want.

Troubleshooting

When something goes wrong with your site, it’s nice to know that a dedicated support team is there to help.  Not only can we assist you in solving site problems, but we can also serve as your single point of contact for all things related to your website – even services that might be controlled by other providers, such as domain registrations, SSL certificates, and DNS settings.  

These are just a few examples of things that the Brilliance Support Team can do.  Maybe you have a long list of ideas for your eCommerce site or maybe you just need someone to maintain and keep it up to date.  Either way, we can help you prioritize your needs and keep them moving forward.

I may not be very good at keeping my lawn looking great, but I – and the dedicated Support Team at Brilliance – can certainly make a difference when it comes to your eCommerce site.